The "Shift Happens" video creates a space for reflection on the exponential fast paced times we live in where adapting to change will be highly valued. But sometimes "no change" or keeping the status quo is subsidized as in for example the meat and ethanol industry, creating an artificial market place. Will these subsidies, obstructions, or lack thereof improve the welfare in the world or not, it is not black and white. As H.L. Mencken once pointed out, it is difficult to get a man (or congressman in this case) to understand something when his income (big campaign contributions) depends on his not understanding it.
Another quote relating to environmental changes that business will have to go through, "The winners will be the folks that don't resist change, but look at ways to apply innovation and ingenuity to capitalize on the migration toward a lower carbon economy." Ken Ostrowski.
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